Tropicana Daily Drop

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TROP DAILY DROP

How do you remind breakfast consumers that Tropicana is the premium juice worth paying more for and encourage weekend breakfast Tropicana drinkers to consume every day? You drop two free bottles on their doorstep between 3am and 7am in the morning! Identified via postcode and Mosaic targeting, 250,000 households were surprised and delighted with the delivery and a message tailored to the day of the week they received it. Leaflets put through their door told them it was there and any bottles left on doorsteps past 11am were removed.

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