Sainsburys

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It's not often you get to regularly engage with nearly a third of the UK population.

For over eight years we have worked with one of the UK's leading retailers on everything from strategic and creative consultancy, promotional activity and experiential marketing, to product, seasonal and departmental promotion; managing many of the projects through to execution and implementation. In that time our remit has included handling the Active Kids loyalty scheme, the Paralympic Games, Comic and Sport Relief sponsorship activation; devising and implementing the 1 Million Meal Appeal community programme; creating YouthCan, an initiative designed to encourage young people to consider a career in retailing; developing the Community Chest – a way for all their stores to collaborate and share local marketing activity.

ACTIVE KIDS 2008 - 2015

A combination of sales promotion and CSR activity, Active Kids has contributed over £150million of sports and cooking equipment to some 50,000 organisations to date. Our task is to refresh the scheme each year to ensure maximum awareness and participation, thereby encouraging children of all ages and abilities to lead healthier, more active lifestyles.

COMIC RELIEF 2013 FunRaisers

Every year we create a Colleague Engagement Kit to support, inspire and encourage the 150,000 people who work at Sainsbury's to raise as much money as possible for the cause that the supermarket has been involved with since 1999.

FARESHARE 1 Million Meal Appeal

Launched in over 600 stores to celebrate the relationship with Fairshare, people were encouraged to put an extra item in their shopping basket and donate it to help feed the 35,000 that Fairshare distribute to each day. Our target was to provide a million meals and that was exceeded by 20% and 100% the next year.

COMMUNITY CHEST You Make The Difference

The design, writing and production of a system for store managers to use to communicate to colleagues the myriad of ways in which Sainsbury's is fulfilling its CSR strategy and programme, sometimes on a store-by-store basis, around the UK. Six months of planning produced a way of communicating that is being used by both store colleagues, management and senior stakeholders.

FISHMONGERS Fish With Thought

Sainsbury's wanted to establish their expertise as one of the nation's leading fishmongers and commitment to buying from sustainable sources. We developed a complete re-brand of the fish offering in the store, developing a unique illustrative style and tone of voice. The result was an ongoing campaign of activity including education, information, tactical promotions, recipes and advice.

SAINSBURY'S School Games

A nationwide scheme that aimed to encourage and motivate school children to take part in more competitive school sport. An integrated campaign using digital, PR, media relations, in-store POS and live event presence in which the athletes friends, family and local community were encouraged to send messages of support using a dedicated hashtag. These were collated and displayed on an online campaign hub and a dedicated Support Bus, which toured the country raising awareness and encouraging participation.

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