Quorn Kitchen

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QUORN KITCHEN

To change perception of this iconic food we created a stunning 170-page recipe book featuring delicious, nutritional meal solutions devised by Quorn home economists and stylishly created to reflect modern living and cooking practices. Containing 70 recipes divided into sections like Lazy Weekend Recipes and Midweek Winners, it tapped into consumer lifestyles and identifiable usage occasions. Having featured on 8 million packs and supported above the line in press and online media, nearly 80,000 books were redeemed and thousands more sold online and via retail outlets, with the publication getting to No1 in the Amazon cook-book charts.

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