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An experiential campaign run in London underground stations and universities, to highlight the brand's Californian credentials. A Twitter competition ran alongside to increase overall reach and amplify the experiential campaign. Consumers were encouraged to take a picture of their Naked Juice in a unique, fun location and upload it to Twitter. There was a daily draw with prizes including a VIP trip to London, Beats by Dr Dre headphones and a Samsung Galaxy camera. The most creative and inventive images were posted to the Naked Juice Instagram page.

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