Miller Genuine Draft

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TONIGHT IT'S MILLER TIME

Towards the end of the summer we launched Miller Genuine Draft in England and Wales with a city-by-city takeover of fully integrated outdoor and in-bar communication and engagement programme of activity. This kicked off with a giant outdoor digital countdown poster. We also developed and managed an ongoing Social Media hub – an innovative network for consumers that drove footfall to outlets. Finally a series of themed Halloween evenings in Ireland and Scotland created a focal point for the brand's ongoing music activity.

MILLER TIME LIVE VIDEO

LAUNCH TEASE

96 SHEET COUNTDOWN POSTER

OUTDOOR

MILLER TIME HUB

MILLER TIME ZONE SOCIAL MEDIA

IT'S MILLER TIME NIGHTS

ONGOING SOCIAL CONTENT

HALLOWEEN EVENTS

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