Green King Beer Gear

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BEER GEAR

Leveraging Greene King's sponsorship of England Rugby, and following a successful campaign around the 2007 Six Nations, we devised a campaign to help secure new contracts to supply the brand to Rugby Clubs around the UK for the next season. Partnering with Rhino and Gilbert, we developed a range of branded equipment that clubs could collect for and redeem using points from pints sold. Mailers were designed to attract attention and secure face-to-face meetings with club managers and once signed up, the clubs could choose the equipment they wanted from a Beer Gear Catalogue.

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