Danone ELAC

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EAT LIKE A CHAMP

How do you get inner-city schoolkids to eat more healthily? You get someone they look up to, to give it to them straight. Fronted by Britain's Got Talent dance sensations Diversity, this programme of online lessons really engaged the kids, especially when they learned that, as a spectacular finale to the campaign, they were going to have the chance to dance with Diversity at the O2! In a post-activity survey, over three quarters of those asked reported that they were eating more healthy foods as a result of the campaign.

IPM Gold - Social & Personal Responsibility.

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