Cheetos Cheebay

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CHEEBAY

To follow a radical change in promotional strategy we devised a mechanic to give 'tweens' control of what they could win and how they won it via a ground-breaking online auction. Delivering a rich and engaging experience, this digitally led promotion used in-pack codes, in-store pos, TV and social media to deliver a fully integrated campaign. The website featured a powerful auction engine and CMS to deal with user registrations, security and prize fulfillment. Run in Russia, Spain and Israel, total web site visits exceeded 2.8 million and sales increased in every market with some up to 27% YOY.

RUSSIAN TV AD

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