Bovril Great Outdoors

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GREAT OUTDOORS

With a relatively small budget, we negotiated a partnership with National Trust whereby Bovril consumers were invited to help renovate their choice of 80 nominated venues. Details of the projects were on the promotional website, with a cash donation of £100,000 made available by Bovril to help make them happen.

Consumers could vote for where the money should be spent. Supported by targeted press and online ads, as well as contextually relevant content within Google's Content Network, unique creative assets were developed by using Cornish artist David Axtell to create a series of oil paintings.

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