PL

On Making shopper creativity pay

Peter Lidgey

What's in a word? When you've only got five or less of them to sell a product, quite a lot actually. With shoppers becoming more both savvy and cynical, shopper communication has to work a lot harder in convincing them to buy.

Being creative in the retail space involves a completely different approach to a lot of other disciplines. We work hard to combine channel understanding, behavioural economics and shopper psychology to make sure brands can really influence purchase decisions.

And the devil really is in the detail.

Little things like which colour drives impulsiveness, what shapes disrupt the eye and what word best says 'here's something new'… (it's still NEW by the way) can make all the difference from delivering what you've always done, to a Shopper campaign that is game-changing.

Our approach means we enable brands to reach shoppers where it really counts whatever stage of the purchase journey they're on, using language and visuals to disrupt, explain and ultimately close the sale in our favour. A pragmatic outlook keeps things simple; removing marketing silos to create seamless communication, giving shoppers what they need, where they need it. We call it 'commercialised conversations', because I'm sure, like you, we believe money talks.

To chat more with PL, call +44 20 7747 7400

Peter Lidgey

What's in a word? When you've only got five or less of them to sell a product, quite a lot actually. With shoppers becoming more both savvy and cynical, shopper communication has to work a lot harder in convincing them to buy.

Being creative in the retail space involves a completely different approach to a lot of other disciplines. We work hard to combine channel understanding, behavioural economics and shopper psychology to make sure brands can really influence purchase decisions.

And the devil really is in the detail.

Little things like which colour drives impulsiveness, what shapes disrupt the eye and what word best says 'here's something new'… (it's still NEW by the way) can make all the difference from delivering what you've always done, to a Shopper campaign that is game-changing.

Our approach means we enable brands to reach shoppers where it really counts whatever stage of the purchase journey they're on, using language and visuals to disrupt, explain and ultimately close the sale in our favour. A pragmatic outlook keeps things simple; removing marketing silos to create seamless communication, giving shoppers what they need, where they need it. We call it 'commercialised conversations', because I'm sure, like you, we believe money talks.

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