Monday 20th May 2013
Thoughts and insights from the World of Initials
Posted on June 27, 2012 by JF
Our latest experiential / digital campaign for Naked hits the capital’s streets this week. The ‘Grab Some Good Stuff’ campaign is encouraging 24 to 35 year-old Londoners to trial Naked Juice Smoothies.
Sampling activity is taking place outside high footfall areas in central London including Bank, Canary Wharf, Green Park and Liverpool Street Tube stations. The activity runs for 4 weeks from 25 June during the morning commute. Brand ambassadors are handing out bottles of Naked Juice along with competition postcards and leaflets to drive consumers onto the Naked Juice UK page on Facebook.
Here, fans who ‘Like’ the page can play the “Naked Good Stuff Machines” game. The arcade-inspired game lets fans direct a ‘grabber’ to ‘Grab Some Good Stuff’, which is virtual fruit with a guaranteed prize at the end of every game. It reflects the extra good stuff that Naked Juice Smoothies has thrown in over and above its competition.
For those with a competition postcard, there’s the chance to play for a second time in the same day by entering a unique code contained on the card and a third chance to play by sharing with friends on Facebook. Guaranteed prizes to be won include sunglasses (let’s all pray for sun!), £1 off and free coupons for Naked Juice Smoothies redeemable in Sainsbury’s, plus grocery vouchers worth up to £125 redeemable online. Fans are guaranteed a prize every time they pick up a bit of virtual fruit.
Every time you play the Naked Good Stuff Machine game you’re also automatically entered into two additional prize draws. The first gives one lucky fan the chance to win a VIP trip for two to Santa Monica, California, while the second gives entrants the chance to win an office drop-off of 50 bottles of Naked Juice and branded beach balls.
So go on, grab some good stuff today!
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