Friday 7th Mar 2014
Thoughts and insights from the World of Initials
Posted on April 29, 2013 by INITIALS
Win a trip to Ireland – The Land of Better Butter – with Kerrygold.
Announcing our second campaign for Kerrygold, following our door drop in March. It’s an on-pack promotion in partnership with Tourism Ireland, with a chance to win one of 4 two day trips to Ireland, ‘The Land of Better Butter’ staying at the location where Kerrygold’s TV commercial was filmed.
On purchasing a promotional pack, consumers are prompted to visit Facebook.com/KerrygoldUK and enter their unique 12 digit code to participate in the prize draw.
Draws will be conducted every 18 days, giving away one trip to Ireland each time until the competition closing date of 9th July. Every unique code entered entitles the consumer to a further entry in the prize draw.
The promotion was designed to drive interest at fixture and purchase, whilst the whole campaign serves to reinforce the provenance of the brand and the product attributes.
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