Walkers support the Foxes with special “Cheers and Onion” packs!

On 14 March, LCFC played Sevilla in their 2nd leg knock-out match at Leicester City Stadium. Walkers returned to support the Foxes and created a bespoke "Cheers and Onion" pack to distribute to every fan entering the stadium before the game.

The special crisps had an on-pack competition attached to them encouraging fans to Snap & Share a photo of themselves cheering for the Foxes whilst wearing a fox face, for the chance to win a signed Leicester City Football shirt!

We had a very short timeframe to hand out the samples, but staff successfully distributed over 30,000 packs! Devoted white and blue Foxes fans jumped at the opportunity to support their team, and the Foxes UCL survival lived on with a 2-0 win.



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