Savagers - Get Meaty!

To raise awareness and drive trial of the Savagers brand, we are providing a theatrical sampling campaign targeting males aged 24-29 to bring to life the brands irreverent personality.

Our Savagers Snack Squad will be handing out Savagers Meat sticks and Meateors at train stations across the country all week and asking our target audience to 'Sub their Snack' and try Savagers instead, which is the meatier alternative to other snacks.

The Snack Squad are also targeting Goals Football centres, catching the males at the perfect snacking occasion and asking them to take part in a Savagers mini penalty shoot-out to win a set of branded t-shirts for their 5-a-side team.

On Sunday evening we targeted Brighton, Kings Cross and Leeds who were all showing the Euro final on a big screen in the city. From today, we will be heading to Leeds, Liverpool, Leicester, Euston and Nottingham train stations – come find us for a meaty snack!




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