Jeep enjoying its second year partnering with Tough Mudder

Jeep is currently enjoying its second year partnering with Tough Mudder in the UK, an association which sees the iconic brand bring its sense of fun and adrenaline-fuelled personality to the hugely popular event series. The nationally run events are team-oriented 10-12mile obstacle courses designed to test physical strength and mental grit.



We here at INITIALS identified that even hardened 'Tough Mudders' need some encouragement now and again, enter JeepFest. We have transformed Mud Mile into an epic festival experience where Mudders and spectators can get their energy up and have some full-on fun. With a DJ headlining the event from a Jeep Renegade converted DJ booth, awesome accessories and festival spirit, JeepFest is the obstacle everyone is talking about.

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