Initials Leeds office – Officially Open!

Initials Leeds office – Officially Open!

To add to an incredibly busy start to the year we have found the time to open an office in Leeds. The Northern office's aim is to not only deliver agility and focus for clients based in the area, but also to offer our areas of expertise to businesses based in the north.

Situated in the creative quarter, the office is headed up by Rebecca Edwards and supported by Deborah Smith.

Rebecca's experience ranges from strategic project and brand planning to implementation of shopper, experiential and promotional activities across clients such as Diageo, Pernod Ricard, Mondelez, Castrol, Peugeot, Asda and Arla Foods.

Deborah has worked in shopper marketing for the last 6 years and gained experience in agencies including Savvy, Publicis Blueprint and FPP with a range of FMCG clients including Unilever, Kerry Foods and Arla Foods.

Our managing director Richard Barrett explained:

'This development has come at a very exciting time for the agency. Not only are we expanding in London but the Leeds offering will genuinely add to our overall capability. We recognise that exciting things are happening in the North and to be honest, we want to be part of it.

Our team in Leeds mixes both the skills and expertise from London with the knowledge and understanding of working in and around the 'Northern Powerhouse' region and with the major retailers that are based there.

Rebecca has worked with Initials before and so is well versed in the agency's DNA and what makes us different, so we couldn't think of a better person to bring our unique brand of uninhibited thinking to the clients based in and around this incredible city.'

We wish the team the very best of luck!

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