Girls giving it large for the boys










This weekend saw an Initials crew enjoying the first of a number of events we are organising activations at for Fiat, who have partnered with the charity, One For The Boys. Chaired by Hollywood legend Samuel L Jackson, OFTB aims to raise awareness of, and inspire men to talk to each other about cancer, and we've created #DrivingConversations to encourage men to use their cars more as safe havens to have difficult conversations in with their mates.

This year's first event, the Masquerave Ball, was a star-studded affair that took place on Saturday (30th April) at the Troxy in London. Some of the UK's most respected DJs, dance legends and celebrities got together to show their support and invite the public to raise money for the fight against male cancer. The line-up included DJ sets from the likes of Faithless, Eats Everything, Tom Findlay of Groove Armada, Jamiexx, Jillionaire and Seth Troller.

Look out for other events throughout 2016!

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Jeep taking to the mud at Tough Mudder for the third year
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Making an impact for Fiat Professional