Get Naked and Colour!

We are working with Naked Juice this Summer, taking the brand to Latitude and Wilderness festivals.

Naked wanted to engage with festival goers to drive brand awareness and bring to life their weird and wonderful brand personality and ingredients. To do this we created a stunning retreat in the heart of the bustling festival, inviting festival-goers to follow their curiosity and 'Get Naked Here'. Led through a standalone front door and down an enchanting leafy tunnel, visitors were welcomed into Naked's quirky woodland hideaway where they could unleash their creativity. The space was beautifully adrned with foliage, flowers and lights, with natural ingredients hanging from trees. Visitors could try Naked's smoothies from beautifully themed self-service juice kegs representing the 4 flavours and decide which one was their favourite.

The inside walls of our sanctuary were covered in amazing black and white drawings created by illustrators Good Wives & Warriors, telling highly imaginative visual stories within a fruit and veg related world. The team illustrated one of these walls live over the weekend and visitors were invited to let their creative juices flow and grab a colouring pen to add the missing colour to our fruity world. The results were stunning and slowly over the weekend every inch of our area was flooded with colour and creativity. We also designed black and white postcards for people to colour in saying 'I got Naked at Latitude' which people could colour in while seated at our rustic colouring tables, or take away to colour in later.

The activity went down a storm at Latitude this weekend, with over 7,000 people coming through our door and 16.5k samples distributed. We can't wait to do it all over again in a few weeks at Wilderness!





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