Eyre We Go, Eyre We Go, Eyre We Go.......... New Fiat 500 - AN ICON REMASTERED

Yesterday, Wednesday 2nd September, saw the culmination of weeks of hard work by the Initials Live engagement team to deliver a unique one-off live performance by British singer/songwriter Ella Eyre. Working with Phar Partnerships, Tileyard Studios and Ella's management team at Authority Management we created a campaign to celebrate the launch the New Fiat 500 with one of the objectives being to create as much content as possible for a social media storm.

The live show, in front of a specially invited audience of Fiat executives, VIP's and motoring and lifestyle journalists, featured Ella performing a re-mastered version of the icon track, The Emotions' Best of My love, at Potters Fields Park next to Tower bridge.







Ella performed on a specially created giant vinyl record with the New Fiat 500 took center stage beside her, and the car played an integral part of the performance by acting as a giant stylus, triggering parts of the track as she played.




Four content films have been created, two of which can be seen here:

Short teaser film

https://youtu.be/AkMqcWgsSUA

'Making of' film

http://youtu.be/DmkHAyB5RVk

You will also be able to see a very short 10 second tease and the full performance on the Fiat YouTube channel

Look out for all the social posts over the next few weeks

#NewFiat500 #IconReloaded #EllaEyre

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