A surprising world first!

We've created a promotion where winners don't know what they will win! The activity is live now across across the Nation on
Cadbury singles bars and we're tailoring prizes worth £500 and £10,000 for lucky winners. The idea provided rich territory for
a truly integrated campaign including us teaming up with Golin PR and Elvis Communications to bring the promotion to life in
Covent Garden with Freddy 'Zoltar' Flintoff dishing out prizes to very happy passers-by. We've also developed an ingenious
way of delivering the good news to other winners around the UK – more of that later!!

Cadbury Joynormous Campaign from World of Initials on Vimeo.




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