Is Meerkat the new Snapchat?
May 20, 2015
Abercrombie & Fitch: complete CSR fail
May 18, 2015

Jamie Matthews, CEO at Initials Marketing, takes a look at the claims made by Abercrombie & Fitch, the recent #FitchTheHomeless campaign, and the results of its brand generosity survey.

Initials tops the creative brief poll
Jan 28, 2015
Getting Back to Basics
Jan 16, 2015
Initials appoints Dan Jerrard as new creative director
Jan 16, 2015
The Ups and Downs of Retailing
Dec 25, 2014
All I want for Christmas is…
Dec 12, 2014
Supporting parents in the workplace makes business sense for agencies
Oct 06, 2014
Hello Ello, goodbye Facebook?
Oct 02, 2014
The switched on consumer
Sep 22, 2014
A week is a long time in retailing too
Sep 16, 2014
Re-addressing a brand’s relationship with its public
Aug 20, 2014
Dave hijacks the Tour de France!
Jul 10, 2014
‘Outspiration’ mobile and iPad app for Akzo Nobel
Jul 01, 2014
Tesco Big Match and Win
Jun 10, 2014
Foxy Bingo
Jun 10, 2014
Lidl: Are You the Biggest Football fan?
Jun 02, 2014
Vitaminwater: Shoot to Win a Trip to Brazil
May 21, 2014
Pringles Goooals!
May 20, 2014
Peperami Fanimal
May 14, 2014
Mars Win Personalised shirts
May 09, 2014
McCoys’ Win a Trip to your Local in Rio
May 08, 2014
Language…….. it’s a living thing
Apr 28, 2014
Sainsbury’s Launches ‘Youth Can’
Apr 04, 2014
A Return to Craft
Mar 17, 2014
National Grammar Day
Mar 12, 2014
Initials tops the 2013 league
Feb 26, 2014
‘Business & Pleasure’ shortlisted for the Marketing Design Awards
Feb 06, 2014
The lessons to learn from Debs’ festive failure
Jan 28, 2014
Initials appoints Robert Hocking as head of strategy
Jan 14, 2014
The Class of INITIALS is now open for 2014
Nov 06, 2013
Gold launches dynamic microsite for ‘You, Me & Them’
Oct 23, 2013
#IGotNaked in Central London
Oct 15, 2013
Cockney rhyming slang used to promote UKTV’s Gold? You’re ‘avin a laugh!
Sep 28, 2013
Social media update via headphones, jeans and even toasters
Sep 27, 2013
Are you being served? The rise of the vending machine
Sep 27, 2013
Initials paints the town red…….and white and green and blue and…
Sep 26, 2013

Initials paints the town red…….and white and green and blue and…

Year Four of Active Kids Village at the Sainsbury’s School Games a Success
Sep 16, 2013
Let Trebor Take Your Breath Away
Aug 22, 2013
Win the Ultimate Party Package with Miller Genuine Draft
Aug 21, 2013
Introducing Sunbites To A Wider Audience
Jul 31, 2013
Waterloo Tries To Beat The Heat
Jul 22, 2013
If Hoover Did Toothbrushes
Jul 09, 2013
‘Enjoy The Ride’ with the Peugeot Flowrider Surf Machine at Goodwood Festival of Speed.
Jun 28, 2013
The Power Of Social Media For Charity
Jun 21, 2013
We Need A New Shelf!
Jun 19, 2013
Far From Pitch Perfect
Jun 18, 2013
Peugeot launches new 208 GTi with biggest experiential campaign for 2013
Jun 10, 2013
INITIALS puts CSR under the spotlight
Jun 07, 2013
The Great Lidl TASTE TEST – What Is The Real Price Of A Brand?
Jun 06, 2013
Exciting times ahead with SABMiller
Jun 05, 2013
Are Viral Video Marketing Trends a Deal Breaker, or a Stroke of Genius?
May 30, 2013
Challenge Yourself To A Digital Detox For The Bank Holiday
May 24, 2013
CSR – Brands fighting against the backlash in consumer trust
May 22, 2013
Tropicana – Win £5 every minute of every morning
May 01, 2013
UKTV – Gold Quiz 2013
Apr 16, 2013
Oh Flattery, Where Art Thou?
Apr 15, 2013
INITIALS’ Cadbury Easter Egg Trails campaign at National Trust properties has just completed its sixth fantastic year.
Apr 02, 2013
Enrolment for The Class of INITIALS 2013 is now open!
Mar 24, 2013
Welcome to new faces @ World Of INITIALS
Jan 08, 2013
INITIALS’ Peugeot video No.2 on YouTube
Dec 06, 2012
Miller presents Creatures of the Night to Scottish ‘Fun Seekers’
Nov 02, 2012
Sainsbury’s invites you to give something back…
Oct 04, 2012
Her Majesty the Queen honours The Eden Project architects of The Big Jubilee Lunch
Sep 18, 2012
Why are more brands choosing to sponsor music festivals?
Aug 30, 2012
The Diamond Jubilee – leaving a marketing legacy?
Jul 18, 2012
Cadbury Unwrap Gold fever grips the nation!
Jun 29, 2012
Naked Juice Smoothies lets you GRAB SOME GOOD STUFF
Jun 27, 2012
INITIALS IN THE NEWS…
Jun 14, 2012
INITIALS strikes Gold again at 2012 IPM awards
Jun 13, 2012
Once Bitten, Flavour Smitten.
May 25, 2012
INITIALS and Rovio partner to launch Angry Birds Cheetos in Turkey
May 03, 2012
Multi-Agency Planning Pays Off For Peugeot
Apr 18, 2012
Enrollment for The Class of INITIALS 2012 is open!
Apr 13, 2012
Cadbury Easter Egg Trails at Home is now live
Mar 07, 2012
Cadbury Easter Egg Trails are back
Feb 03, 2012
Swiss MINImalism
Dec 22, 2011
Replay success for Gatorade
Dec 20, 2011
Jack Daniel’s Stop and stare, 19th December
Dec 19, 2011
Doritos bring back slow dancing, just in time for the Christmas party!
Dec 15, 2011
Nike makes a splash with 3d water projections
Dec 12, 2011
Slimming doesn’t have to be boring!
Dec 07, 2011
The countdown to Christmas, INITIALS Advent 2011…Creating Pandamonium for a supermarket!
Dec 01, 2011
Surf simulator draws huge crowds
Jul 16, 2011
INITIALS Marketing – IPM AGENCY OF THE YEAR 2011
Jun 17, 2011
Tropicana brings a ray of sunshine to UK homes
Mar 04, 2011
23rd Dec. Gig in a box
Dec 24, 2010
Wishing you a very merry Christmas from all at INITIALS Marketing
Dec 24, 2010
21st Dec. Get your Christmas Day breakfast juice!
Dec 21, 2010
16th Dec. Recycle your car?
Dec 17, 2010
Dec 13th, a Golden Gastronomy ticket unlucky?
Dec 14, 2010
It’s enough to give you a hangover & it’s only Tuesday 7th Dec!
Dec 07, 2010
Funny business – it’s not just monkeying around
Sep 29, 2010
My favourite brand…
Aug 03, 2009