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by Roger Hyslop A great night for Initials at this year’s IPM Awards. The agency won two Gold awards and one Bronze award, and as a result, we need a new shelf to accommodate them! Our Peugeot 208 Let Your Body Drive campaign picked up the two Golds. One was in the Automotive category, judgedread more
Peugeot is backing the UK launch of its 208 GTi model with its biggest experiential campaign for 2013, led by INITIALS Marketing. The Peugeot ‘GTi is Back’ campaign marks the revival and return of the performance GTi model to the car market, which builds on the much-loved 1980s’ 205 model. A national roadshow, aimed atread more
INITIALS continues its relationship with SABMiller across the brewers brand portfolio executing campaigns for Miller Genuine Draft and Peroni Nastro Azzurro. With an influx of activity over the summer across the UK and Ireland, it looks set to be a busy one. On trade execution, off trade activity, RTM tactical promotions, brand experience in keyread more
With summer just around the corner INITIALS are pleased to be able to bring you a little bit more sunshine, with the launch of the new Tropicana on-pack promotion and online app. Tropicana are launching an extensive through-the-line campaign, incorporating TV, OOH, Social, Digital and On-pack elements bringing a little sunshine to your mornings. read more
Win a trip to Ireland – The Land of Better Butter – with Kerrygold. Announcing our second campaign for Kerrygold, following our door drop in March. It’s an on-pack promotion in partnership with Tourism Ireland, with a chance to win one of 4 two day trips to Ireland, ‘The Land of Better Butter’ stayingread more
Posted on June 19, 2013 by INITIALS
by Roger Hyslop
A great night for Initials at this year’s IPM Awards. The agency won two Gold awards and one Bronze award, and as a result, we need a new shelf to accommodate them!
Our Peugeot 208 Let Your Body Drive campaign picked up the two Golds. One was in the Automotive category, judged to be the best automotive campaign of the year. The second was in the Social Media category, always a hotly contested category these days, so it was doubly rewarding to win.
We were also delighted that our Unwrap Gold campaign for Cadbury won Bronze in the Foods category. This always attracts one of the biggest number of entries, so it was gratifying to see one of the UK’s high profile Olympic-themed promotions rewarded.
Congratulations to all our colleagues and clients who worked so hard on these campaigns, making it a memorable night at this year’s IPM awards.
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Posted in Cadbury Unwrap Gold, Digital Marketing Campaign, Integrated Marketing Agency London, IPM Awards, IPM Awards 2013, Let Your Body Drive, peugeot, promotional marketing, Social Media Campaign
Posted on June 18, 2013 by INITIALS
By Mat O’Brien
Until Don Draper became every Creative Director’s pin-up, the Ad game hasn’t had that much memorable televised exposure. Notably, I can think of Steve Martin failing to secure a concept sign-off, thus ruining his travel plans, Mad Max using telepathy to bag the Nike account and the inspirational, yet incredibly self indulgent 2009 documentary ‘Art & Copy’.
So apart from the fantasy world of Mad Men, does the world need a reality show on advertising? AMC and Sky Atlantic think so. The Pitch, currently in its second series, documents the new business pitch process between 2 U.S. advertising agencies from client briefing to final presentation. We’re invited into both agencies to watch their creative process in a fly-on-the-wall fashion.
For the seasoned reality show viewer, it would most likely fail to deliver on the expected standards of melodrama of the genre. Voices are rarely raised, nobody claims to write copy for their dead relatives with Coldplay playing in the background and so far, no tables have been flipped out of anger and we’re yet to see a Creative team that lives up to the standards of wacky as set by Jedward. The most defiantly someone behaves is nipping out for an hour to see their kids or to play the guitar at a gospel church.
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Posted in Advertising, Advertising Agency London, Agency, marketing, Marketing Pitch, The Pitch, The Pitch TV Show, TV Show, United States
Peugeot – Let Your Body Drive 
Sainsbury’s Active Kids 
Cadbury Unwrap Gold 
Danone – Eat Like a Champ 
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