World of Initials Cityscape

Hello. We are a strategic integrated marketing communications agency, ruthless about changing consumer behaviour to drive consumers or shoppers to a sale on or offline. If this strikes a chord and you are excited about what you find here, we'd love to hear from you.

 

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    At Initials, it’s nothing but fun every day!

    The nationwide ‘Win Nothing but Fun Every Day’ campaign created by Initials for Maynards, Bassetts and the Natural Confectionery brands runs from now until 4th October 2014. Everyone who enters will win a prize or reward from a fund that ranges from money-off coupons to experiences and product prizes such as a giant outdoor Jenga,read more

Our Thoughts

  • The Ups and Downs of Retailing

    On a lunchtime break down Oxford Street recently, the winners and losers in retailing were brought into sharp focus. On one side of the street, the former HMV flagship store. I used to be a huge fan of the brand, having spent much time and money browsing the tantalising rows of CDs and videos combiningread more

  • All I want for Christmas is…

    As I tick off yet another year on the career calendar, my thoughts turn to what the year 2015 has in store, and so what, in an ideal world, I’d like to put on my Christmas list. So here goes… Online/offline balance The torrent of comment about the next social media channel, the next mobileread more

  • Supporting parents in the workplace makes business sense for agencies

    INITIALS Account Director Natalie Wright has contributed a feature to the Guardian on issues faced by working parents within the marketing industry. In her piece, Natalie outlines some of the ways parents are discriminated against in the workplace and offers valuable advice on how agency managers can be more accommodating. The article, which is sponsoredread more

  • Hello Ello, goodbye Facebook?

    People have been predicting the demise of Facebook for years, citing factors like the popularity of Twitter and young people’s disillusionment with social media as reasons for the apparently inevitable downfall of the digital giant. However, despite these challenges, the social network is still going strong: with 1.28 billion monthly active users, Facebook is showingread more

  • The switched on consumer

    “Switch it off” is a message that haunts our nation: ‘Save electricity, stop global warming’. However it is becoming increasingly important to stay switched on. Innovation of the consumer shopper process has seen retailers digitalise, creating widespread competition with companies constantly looking for an innovative new USP to help drive sales. Argos has combined in-storeread more

Exciting Things Happen in the world of initials

Initials tops the creativebrief poll

Posted on January 28, 2015 by

Leading agency broker creativebrief regularly compiles monthly league tables of the agencies which have been most viewed by their client and agency database. Tables are also compiled for agencies’ case histories and latest work uploaded on the creativebrief site.

The 2014 annual tables have just been published, and the Most Viewed Agency in 2014 was….Initials. We also featured prominently in the Case Studies league table for the year with seven of the top thirty viewed, indicating that clients are interested in the agency’s output of work across our client portfolio. We topped the Most Viewed poll with a staggering 37,836 views during the year, more than some of the most successful and high profile companies including BBH, AMV BBDO and iris.

In the competitive world of marketing communications agencies, it’s always gratifying to be recognised both by clients and agencies who regularly peruse the creativebrief website, helping to keep the Initials industry profile high. creativebrief’s database includes some 2,000 individual clients who keep their finger on the agencies’ pulse by regularly checking them out online.

Thank you to everyone who viewed the agency’s portfolio last year. If you haven’t yet come across us, why not pop in and find out why we were top of the 2014 creativebrief poll.


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Getting Back to Basics

Posted on January 16, 2015 by

INITIALS CEO Jamie Matthews has contributed a feature to The Guardian Marketing Issues Column on the agency selection progress and the need to get back to basics.

The article, which is sponsored by the MAA, can be read here.


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