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    At Initials, it’s nothing but fun every day!

    The nationwide ‘Win Nothing but Fun Every Day’ campaign created by Initials for Maynards, Bassetts and the Natural Confectionery brands runs from now until 4th October 2014. Everyone who enters will win a prize or reward from a fund that ranges from money-off coupons to experiences and product prizes such as a giant outdoor Jenga,read more

Our Thoughts

  • The Ups and Downs of Retailing

    On a lunchtime break down Oxford Street recently, the winners and losers in retailing were brought into sharp focus. On one side of the street, the former HMV flagship store. I used to be a huge fan of the brand, having spent much time and money browsing the tantalising rows of CDs and videos combiningread more

  • All I want for Christmas is…

    As I tick off yet another year on the career calendar, my thoughts turn to what the year 2015 has in store, and so what, in an ideal world, I’d like to put on my Christmas list. So here goes… Online/offline balance The torrent of comment about the next social media channel, the next mobileread more

  • Supporting parents in the workplace makes business sense for agencies

    INITIALS Account Director Natalie Wright has contributed a feature to the Guardian on issues faced by working parents within the marketing industry. In her piece, Natalie outlines some of the ways parents are discriminated against in the workplace and offers valuable advice on how agency managers can be more accommodating. The article, which is sponsoredread more

  • Hello Ello, goodbye Facebook?

    People have been predicting the demise of Facebook for years, citing factors like the popularity of Twitter and young people’s disillusionment with social media as reasons for the apparently inevitable downfall of the digital giant. However, despite these challenges, the social network is still going strong: with 1.28 billion monthly active users, Facebook is showingread more

  • The switched on consumer

    “Switch it off” is a message that haunts our nation: ‘Save electricity, stop global warming’. However it is becoming increasingly important to stay switched on. Innovation of the consumer shopper process has seen retailers digitalise, creating widespread competition with companies constantly looking for an innovative new USP to help drive sales. Argos has combined in-storeread more

Exciting Things Happen in the world of initials

Getting Back to Basics

Posted on January 16, 2015 by

INITIALS CEO Jamie Matthews has contributed a feature to The Guardian Marketing Issues Column on the agency selection progress and the need to get back to basics.

The article, which is sponsored by the MAA, can be read here.


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Initials appoints Dan Jerrard as new creative director

Posted on by

Initials (L-R, Nick Presley, Dan Jerrard)

Creative communications agency Initials is growing its creative department with four new hires, including ex-Haygarth associate creative director Dan Jerrard as its new creative director.

The appointments mark the launch of a company-wide development programme aimed at bringing Initials’ youngest talent and most experienced employees together. They will learn from each other and create the most informed solutions for clients.

Initials CEO Jamie Matthews comments: “20-year-olds can learn a lot from forty-somethings and vice versa. Both have a huge amount of creativity and great ideas to offer.”

Jerrard will play an important role in kick-starting the programme within the creative team, having helped to double the size of the creative department at Haygarth since he joined in 2011. Jerrard worked on some of Haygarth’s most high profile blue chip accounts, including Sony Mobile, Heineken and the Organic Trade Board. Before that he was group head at BD Network, having first launched his career at Dynamo.

At Initials, Jerrard will work on some of the agency’s largest accounts, including AkzoNobel, PepsiCo, Mondelez and J Sainsbury’s. Allan Guy, the current creative director at Initials, continues in the agency focusing on new ventures and working closely with Presley and Jerrard to ensure the quality of work in the agency remains at the highest levels.

Nick Presley, executive creative director, said: “We loved Dan’s passion and ability to work on multi-channel activity. He’s had a great grounding to his career in his previous agencies and he’ll significantly increase the firepower of our creative department. His appointment isn’t just responding to the increase in work from our current clients and recent wins, but will help us further develop our offering.”

Dan Jerrard commented: “I instantly recognised that Initials matched my ambitions to help build a creatively-led agency that was not constrained by channel. It’s a very exciting opportunity to work with Nick at the start of a new chapter in the World of Initials.”

Initials has also made three further creative  hires: Bethan Prestwich, a recent graduate from Reading University as designer, and junior creative team members Micaela Beni and Simona Zukauskaite, who join following a number of placements and internships over the last six months.

Presley added: “All three have demonstrated huge potential and a great willingness to learn. They will bring a new dimension of thinking and craft to our work.”


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