Posted on October 24, 2014 by INITIALS
Creative communications agency Initials is growing its creative department with four new hires, including ex-Haygarth associate creative director Dan Jerrard as its new creative director.
The appointments mark the launch of a company-wide development programme aimed at bringing Initials’ youngest talent and most experienced employees together. They will learn from each other and create the most informed solutions for clients.
Initials CEO Jamie Matthews comments: “20-year-olds can learn a lot from forty-somethings and vice versa. Both have a huge amount of creativity and great ideas to offer.”
Jerrard will play an important role in kick-starting the programme within the creative team, having helped to double the size of the creative department at Haygarth since he joined in 2011. Jerrard worked on some of Haygarth’s most high profile blue chip accounts, including Sony Mobile, Heineken and the Organic Trade Board. Before that he was group head at BD Network, having first launched his career at Dynamo.
At Initials, Jerrard will work on some of the agency’s largest accounts, including AkzoNobel, PepsiCo, Mondelez and J Sainsbury’s. Allan Guy, the current creative director at Initials, continues in the agency focusing on new ventures and working closely with Presley and Jerrard to ensure the quality of work in the agency remains at the highest levels.
Nick Presley, executive creative director, said: “We loved Dan’s passion and ability to work on multi-channel activity. He’s had a great grounding to his career in his previous agencies and he’ll significantly increase the firepower of our creative department. His appointment isn’t just responding to the increase in work from our current clients and recent wins, but will help us further develop our offering.”
Dan Jerrard commented: “I instantly recognised that Initials matched my ambitions to help build a creatively-led agency that was not constrained by channel. It’s a very exciting opportunity to work with Nick at the start of a new chapter in the World of Initials.”
Initials has also made three further creative hires: Bethan Prestwich, a recent graduate from Reading University as designer, and junior creative team members Micaela Beni and Simona Zukauskaite, who join following a number of placements and internships over the last six months.
Presley added: “All three have demonstrated huge potential and a great willingness to learn. They will bring a new dimension of thinking and craft to our work.”
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Posted on July 29, 2014 by INITIALS
23rd July 2014, London, UK: Club Med, the French corporation of vacation resorts, has appointed Initials as its global below-the-line agency out of Paris. The agency won the account following a competitive five-way pitch.
Initials will be responsible for creating and implementing a multi-channel strategy aimed at building and strengthening relationships with new and existing customers.
The agency will focus on communicating Club Med’s premium brand personality and driving its all-inclusive offer across new markets in Europe and Africa. Activity will include DM, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons.
Initials’ first task will be to create a global sales toolkit aimed at driving engagement with prospective holiday-goers. The resulting work will roll out over the coming six months.
The agency will report in to Elise Masurel, sales & marketing coordination director at Club Med.
Elise Masurel at Club Med, said: “We were looking for an agency that could find a way to demonstrate the uniqueness of Club Med’s offering and show off the personality of our brand with confidence, ultimately adding value for our customers. Initials demonstrated a great sense of creativity throughout the pitch process and we look forward to seeing the resulting work.
Jamie Matthews, CEO at Initials, commented: “This is a great win for the agency. Our role will be to get customers to really engage with the brand and explore the holiday opportunities Club Med has to offer. By putting the focus on digital and traditional below-the-line communications, we hope to bring to life the multi-dimensional Club Med experience.”
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