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With summer just around the corner INITIALS are pleased to be able to bring you a little bit more sunshine, with the launch of the new Tropicana on-pack promotion and online app. Tropicana are launching an extensive through-the-line campaign, incorporating TV, OOH, Social, Digital and On-pack elements bringing a little sunshine to your mornings. read more
Win a trip to Ireland – The Land of Better Butter – with Kerrygold. Announcing our second campaign for Kerrygold, following our door drop in March. It’s an on-pack promotion in partnership with Tourism Ireland, with a chance to win one of 4 two day trips to Ireland, ‘The Land of Better Butter’ stayingread more
To celebrate the launch of the fabulous Ms Jo Brand and her new panel show ‘Jo Brands Great Wall of Comedy’, Gold are doing a big Gold Quiz 2013, asking questions about the best sitcoms throughout the ages. They are giving away 6 tickets to their adoring fans through a mini competition via Facebook. INITIALS’read more
In our first campaign for Kerrygold, a promotional leaflet has just been distributed to one million targeted households in the UK. The copy picks up from the ‘Butterman’ TVC, which emphasises the brand’s provenance and its quality of softness. Leaflets with two different coupon values – 50p and 65p – are being delivered in orderread more
INITIALS’ Cadbury Easter Egg Trails campaign at National Trust properties has just completed its sixth fantastic year. New initiatives this year included a competition supported for the first time by a revamped website that featured Twitter and Facebook hyperlinks. As a result a huge amount of experiences were all captured digitally in real time.read more
Posted on May 22, 2013 by INITIALS
By Craig Lawrie
It’s been a rather interesting 12 months in the world of brands. On the one hand, there they were, cheering with us as Jessica, Mo and Jonnie were claiming Gold and whilst her Majesty was getting a right royal drowning. Yet on the other, many weren’t with us at all. Multinationals found ever more devious ways to avoid paying tax on their UK earnings, banks were caught out manipulating market rates for their own gain, energy companies were raking it in as their customers shivered and your favourite beef lasagne wasn’t quite as delicious as first thought. After a crisis in trust in everything from politicians, the police, the press and even our childhood heroes, it felt incredibly inevitable that some of the country’s most cherished brands would be next to suffer. And yet, it all felt terribly unfair. The Establishment was getting away with behaviour little people couldn’t even dream of.
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Posted in community, Corporate Social Responsibili, CSR, Sustainability
Posted on May 21, 2013 by INITIALS
By Paul Mellor
3D printing hit the headlines again but this time with a rather worrying but expected article entitled “Working Gun made with 3D printer.” A simple Scaramanga-esque kit of parts was created by Defense Distributed, assembled and then fired in front of the world’s press, hailing the beginning of a new era of (public) weaponry. The plans to build the gun were promptly distributed online and downloaded by over 100,000 people before being quickly taken down.
So how could it change our industry?
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Posted in 3D Printer, Blog, Paul Mellor
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